April2012

The Pioneer – Dior at Wheelock House

POAD delightfully brings you another NEW EXCLUSIVE SITE at the heart of Central to reach your upscale targets! In this opening season for fashion brands, DIOR showcases its gorgeously sensational display at this new, prominent site in the business and financial district of Hong Kong.

Strikingly locates on Pedder Street right opposite the Landmark, this prominently tactical exposure provides a convenient platform for luxurious brands to reach and stimulate the purchasing intent of local shoppers and tourists, with the location being surrounded by an intense shopping ambience.

Outdoor Advertising opportunities are rare in Central – Seize the chance and reach your desired target group!

Loved by those who love food – Oliver's The Delicatessen

As Hong Kong's leading fine food and wine store, OLIVER'S dominates a mega Tram Shelter on Des Voeux Road Central to announce the re-opening of its "new-look" store at Prince's Building.

With its strategic location right opposite the newly revamped store, Tram Shelter advertising prominently attracts both sides of the traffic and pedestrians, drawing shoppers into OLIVER'S brand new shopping experience.
This creative and thoughtful display alongside its appetising advertising message brightens the bustling atmosphere of Central, and paces down the city to an admiring state of appreciation.

With the favorable factor of proximity, this tactical on-ground medium becomes an effective brand builder and sales driver!

Go Beyond The Hour – POAD commits to save the world

  • Before
  • After

To show our continuous commitment to a sustainable future, POAD officially pledged our support to the global "lights-off" event, The Earth Hour, on 31 March 2012, held by WWF – Hong Kong.

This year, we are pleased to have lined up over 60 advertisers, respective properties' managing principals and owners to participate in this annual momentous event. As an act of support towards the event, we dimmed all POAD-managed rooftop signs along the Victoria Harbour and the lightings for the outdoor display at the 6 Tunnels under our management were also arranged to be switched off during the event.

The overwhelming response in this symbolic event has clearly demonstrated the community's unity towards a greener life. Cohering the official theme of WWF – Hong Kong "Go Beyond the Hour", POAD continues to contribute and exercise the power to protect the environment in the years to come!