April2013

Targeting SMEs for SHK Forex

We penetrated SHK Forex's desired market by reaching SME managers in two likely destinations: on the road and in the coffee house. To promote their global payment services, 30 POADTaxis took SHK's message across the city, including February's attention-grabbing taxi parade. For the whole of March 2013, customers at 19 Pacific Coffee outlets held that same message in their hands.

This two-level approach enabled SHK to communicate with both a mass and focused audience. POADTaxi offers a highly mobile medium with access to a whole city, 24/7. Unite this with our Pacific Coffee products' one-on-one delivery and you have a winning combination.

Let POAD take your message to an audience of millions with this innovative marketing mix!