December2011

Year end greetings from China Construction Bank (Asia)

Counting down to 2012, China Construction Bank (Asia) has picked two strategic sites in the most crowded areas of Causeway Bay for its credit card usage campaign to reach holiday shoppers.

Pioneering the launch of a building's exterior wall sticker display on Russell Street right opposite to Times Square, the Bank's highly-erected advertisement has offered dominant impact to capture attention from around 300,000 go-bys daily. Coupling with the giant billboard at Hennessy Road opposite to Sogo, this light-hearted creative matching the thrilling ambience has tactically induced credit card usage at the right points, and joyfully round up the year with the Bank's festive offer!

Esprit's Global "Make Your Wish" Campaign Swept across Hong Kong

ESPRIT has rolled out its fall-winter campaign in waves through POAD's OOH network since September to this year end. After two phases of promotion for its fall & winter collections in diversified advertising sites, ESPRIT spread an auspicious message during this festive period. With the employment of tram shelter and billboards at the busiest shopping areas, the "Make your wish" promotion – extended from its global campaign, has indulged shoppers and tourists in a blissful mood. The display at Cross Harbour Tunnel has broadened the scope of advertising and effectively boosted the campaign's awareness by captivating the busy traffic.

Blancpain Displays a Luxurious Aspect of Life

Taking POAD's new, prominent advertising site at Honest Building, BLANCPAIN acknowledged the golden chance of message delivery over this festive season and gracefully presents its avant-garde L-Evolution Collection in a mega display on the building's exterior wall. The sticker-wrap format successfully captures over 261,000 vehicles daily traveling from Southern District and Happy Valley. This prestige display standing out at this strategic traffic junction effectively reaches the affluent target audience in this delightful season.

* Data source from Transport Department – The Annual Traffic Census 2010

Fleet of POADTaxi Drives Tmall.com Round the city

Tmall.com ( 淘宝商城 ), a subsidiary of Alibaba Group, is the leading "business to consumer" online shopping platform in China. Well-established in mainland with high reputation, the growing online company has recently launched a branding campaign with POADTaxi by wrapping a significant number of taxis, touring Hong Kong for two months. The all-day exposure of advertised taxis effectively enhances the reach to audience at every corner of the cityscape with high frequency. The lightbox taxi tops surely win the recall in pedestrians' mind. This tactical move is obviously a great boost to its brand awareness.