February2012

Sing Along with Soliton! An Engaging Experience in Causeway Bay

Have you spotted a giant billboard featuring the lyrics from a Cantonese pop music with a striking yellow colour outside the Excelsior Walkway in Causeway Bay?

While many advertisements present greetings of the Dragon year, the music service company, Soliton, rolled out their pre-launch campaign in a special way, arousing public's curiosity towards their new music services. Soliton has cleverly chosen an eye-catching colour background to capture the eye-balls of all passers-by and won "top-of-mind" recall from them. To amplify the high impact offered by the billboard, a live music concert was organized outside the Excelsior Walkway to further enrich its brand awareness and captivate maximum attention.

Are you exploring "cutting-edge" campaign kick-off ideas? Simply work with us!

CONVOY uplifts its Exposure with POAD's Powerful Tunnel Network

  • Tseung Kwan O Tunnel
  • Shing Mun Tunnel
  • Lion Rock Tunnel
  • Tate's Cairn Tunnel
  • Aberdeen Tunnel

Our recent collaboration with Convoy Financial Services Holdings Limited has meaningfully demonstrated POAD's tunnel billboard network which includes Tseung Kwan O Tunnel, Shing Mun Tunnel, Lion Rock Tunnel, Tate's Cairn Tunnel and Aberdeen Tunnel. This long term display will undoubtedly enhance brand awareness through a targeted geographic coverage.

Planning ahead for your next campaign? Ask POAD for a unique showcase!