February2015

CULTIVATING OUR FUTURE PILLARS

Aiming to nurture tomorrow’s outdoor advertising stars, POAD proudly sponsored the Creative Marketing Competition – POAD Outdoor Advertising Awards for 4 consecutive years. On 28 Feb, five student teams from PolyU Hong Kong Community College (HKCC) presented their integrated marketing plan tailored for the launch of a new product or service of a real company.

As one of the panel judges of the contest, Mr. Alex Choi, Associate Sales Director of POAD Group Limited remarked, “The event allows students to explore the business world and put their ideas, marketing concepts and media knowledge into highly creative marketing plans. Some of the ideas just blow me away!”

To recognize the students, POAD awarded the winning teams with scholarships, certificates and trophies; and the most outstanding performer with a summer internship in POAD.

Many congratulations to all the winners again! We hope the participants would be inspired by the judges' comments and approach their future endeavours with passion!

POAD TAXI PARADE: A TAILOR-MADE TRIUMPH!

Over the Chinese New Year period, our esteemed client performed sensational and eye-catching taxi parades, strongly reinforcing awareness of their latest promotion in Hong Kong. Our customised route powerfully conveyed their message to the city's tourists and shoppers, and caused a sensation among selfie-taking pedestrians. This citywide campaign tied in perfectly with the festive atmosphere amongst the CNY crowds!