January2012

Impact speaks 'Lauder' than words – Holiday Inn Building Wrap grandly unveils

To celebrate the 30 years of innovation and groundbreaking DNA research, Estee Lauder collaborated with us in pioneering the full building wrap format at Holiday Inn, Tsim Sha Tsui. Startling tourists and a diversity of shoppers on the highly populated Nathan Road, this 16-storey gigantic display features a new, limited edition bottle of the brand's award-winning Advanced Night Repair.

This impactful format, situates at the major tourist hub of Hong Kong, strategically stands out the brand's celebratory product, embracing every passer-by with this phenomenal launch. Coupling with this grand campaign, Estée Lauder is also on showcase at our prominent wall signage at Chuang's Tower, successfully captivates the heavy traffic and businesswomen in Central.

POAD looks forward to working with you and establishing further landmarks in the city – Get in touch and be the next exhibit!

Cross Harbour Tunnel Zone Domination presenting Samsung Galaxy Series

The Samsung Galaxy Zone Domination at the entrance of the Cross Harbour Tunnel on Hong Kong Island is presenting their utmost GALAXY series products at the beginning of year 2012.

With a strategic visual design, Samsung has made full use of the 7 billboards and extensively showcased the latest products of its advanced series. The domination zone has created stereoscopic impact to reach over 120,000 traffic daily, housing all commuters to and from this hectic tunnel.

This striking campaign with POAD has successfully kick-started Samsung's upcoming campaigns in this new year.

Tissot seizes POAD's New Advertising Opportunity at 26 Nathan Road

POAD proudly presents a new, giant advertising site at the north-facing external wall of 26 Nathan Road, prominently exposes to over 30,000 daily traffics* and crowds of shoppers on the busiest traffic artery in Tsim Sha Tsui – Nathan Road.

The luxury Swiss watchmaker, Tissot, has seized this remarkable opportunity and successfully accomplished the first launch of this strategic landmark. The mega display, with size over 15,000 sq feet, noticeably showcases the brand and its product to not only street-level viewers, but also working groups at nearby office buildings and shoppers at malls around. The dominant display has created magnificent impact on this luxurious hub of the city.

* Data source from Transport Department – The Annual Traffic Census 2010

First Time Ever – Leica on the ground!

Our recent collaboration with LEICA has brought the eminent camera brand to its first ever exposure in the Outdoor Advertising platform.

The tactical billboard network in Central and Causeway Bay features LEICA's M9 and X1 Cameras respectively.
Nearby LEICA's Store in ifc, our dominating wall signage at Chuang's Tower effectively communicated with the traffic and audience in Central, promoting the famously innovative yet traditional M series of LEICA.

In the heart of Hong Kong Island's shopping district, our premium Billboard opposite Times Square separates from the cluttered environment, successfully highlighting LEICA's native X1.

The camera for leisure, X1's simple and easy usage provides spontaneity to camera lovers of all diversities.
Call us now to showcase the uniqueness and speciality of your products!

POAD – The Official Outdoor Sponsor of SCHKM 2012

In our third consecutive year of official sponsorship for Standard Chartered Hong Kong Marathon (SCHKM 2012), POAD further extends its support via taxi advertising to arouse public awareness and at the same time, nurture the marathon spirit in the city. POAD is proud to be part of this important event and we hope that a sharing of this passion and spirit of perseverance can inspire more positive energy within the city.

Let's show support to this race!