June2012

Advertising in the Middle of the Road

Having a successful collaboration with Hong Kong Tramways since 2003, POAD was awarded for another 5-year contract as the exclusive advertising agent for all Tram Shelters in Hong Kong.

Enlightened the advancement of this all-time capturing medium, POAD transformed Tram Shelters from bare shelters to display panels, then developed into mega billboards in the middle of the road, highlighted with shelter top displays alongside further escalation on LED lighting.

Prominently reaching commuters and pedestrians day and night, Tram Shelter Advertising is widely adopted as an important outdoor medium of integration for advertisers. Constantly succeeding escalation in this platform, POAD looks forward to presenting further new inventions in the years to come!

A Captivating Advertising Sign in Central

We're delighted to announce POAD's recent appointment as the exclusive marketing agent for this major sign in Central – City Hall Carpark Building.

Prominently facing Connaught Road Central, this unmissable prime display at the busiest traffic artery of Central offers an all-time exposure to 150,000 vehicles every day. This dominating advertising sign extensively attracts a diversified range of commuters travelling between IFC and Times Square.

Award-Winning Site Newly Added to POAD's Portfolio

Facing the Victoria Harbour with over 1,200 sqm in size, the waterfront neon sign has once earned a place in the Guinness Book of Records as the World's Largest Neon Advertising Sign*.

Yet today, the largest neon sign in HK, it offers an extravagant exposure along the Harbour, effectively reaching viewers from multiple exposures, such as West Kowloon, tourists travelling to and from Macau, and many more high-profile commercial buildings in the Central district.

Together with the mega banner display facing high road traffics towards Hong Kong West, this prominent new site provides an impactful platform for advertisers to build and communicate your brand essence to audiences in Central.

* Source: Neon City: Hong Kong, published by Cameraman Ltd.