March2016

McDonald’s Goes Creative @ Times Square Tram Shelter

As the exclusive media contracting agency for Hong Kong's iconic tram shelters, we see this captivating medium's potential to support extraordinary creative solutions. This month, POAD is delighted to have been the sole outdoor media partner for McDonald's Crunchy McPepper Burger campaign, which featured our first ever interactive tram shelter display!

McDonald's tactically selected Hong Kong's first pavement-side tram shelter nearby Times Square to be transformed into three addictive bubble-wrap walls, successfully attracted a huge crowds of shoppers, tourists and white collar workers to interact with the air bubbles. This memorable and fun activity generated broad exposure across many different social media channels.

Contact POAD now to discover how you could ignite an unforgettable connection with your target audience!

80GloucesterRoad

POAD is thrilled to welcome back our newly revamped billboard at 80 Gloucester Road! Adorned with a magnificent glass facade, these two large LED lightboxes unite to form a dual-direction L-shaped sign that reaches 334,000 vehicles daily* and offers eye-level messaging to MICE and HKCEC visitors on the O’Brien Road Footbridge. This site truly hits the heights of impactful outdoor advertising.

*Data sourced from “The Annual Traffic Census 2014”, published by the Transport Department