May2017

TAXI AND TUNNEL ADS FOR BEAUTY BRANDS

With summer in sight, late Spring is the cosmetic and beauty industry's peak advertising season. Two major brands chose POAD's Cross-Harbour Tunnel (CHT) platforms in May, immediately positioning themselves at Hong Kong's busiest tunnel (116,000 vehicles daily!*) in the very heart of the city.

Established 30 years ago, Angel Face - a renowned beauty, weight-loss and health expert whose 'face' is founder, Angel Tong - reinforced their 'beauty is youth' message by selecting both POAD Superside Taxis and CHT. By targeting HK's most congested tunnel, their campaign reached road users travelling across Hong Kong Island and Kowloon. Add in the taxi ads, and we enabled them to achieve citywide coverage.

  

MENCE's campaign also utilised POADTaxi - this time 4-Door Taxis - alongside CHT. Spreading the message that beauty treatments – such as anti-aging and weight-loss are not solely for women, they were able to strategically target male drivers and taxi passengers

  

Contact POAD now to elevate your beauty brand image with our highly recommended Tunnel and Taxi advertising media mix!

*Source: Transport Department, December 2016