November2016

 FIRST-EVER AUDIO EXECUTION AT TRAM SHELTER

Driven by our relentless search for innovative and creative tram shelter executions, we consistently transform these dynamic advertising platforms into prestigious outdoor media. This month sees the launch of a pioneering tram shelter display for T. Rowe Price's first official branding campaign, featuring the first ever tram shelter audio execution.

We're ensuring T. Rowe Price's corporate tagline 'Invest with Confidence' is not just seen but HEARD, broadcast in English and Cantonese whenever a tram arrives at the Wheelock House shelter. In addition, two 3D models depicting their bighorn sheep symbol are displayed on the shelter's rooftop, generating even greater exposure to their target audience and establishing a prominent brand image.

Click HERE to watch how this cutting-edge campaign is using audio technology to captivate Hong Kong!