November2017

OOHMEDIA

KKday, in collaboration with POAD, is proud to launch a branding campaign that takes in the sky and the streets with in-flight displays on a mixed destination HK Express aircraft and citywide POAD Taxi advertising.

KKday's creative campaign features catchy slogans that resonate with travellers thirsting for authentic local experiences. POAD's strategic media planning ensures these messages receive sweeping exposure, from overhead compartment displays and seatback displays dominating the interior of an HK Express A320 aircraft to a fleet of 50 taxis covered in 4-door displays.

As the exclusive marketing agent of HK Express in-flight advertising media, POAD markets the aircraft interior as an ideal environment in which to captivate an audience, particularly in the absence of mobile and Internet connection and limited in-flight entertainment. The impressive Load Factor, as high as 93%*, and short flight turnaround guarantee high reach and frequency of viewing the media.

Click HERE to experience the inflight advertising ambience of HK Express!

*Source: HK Express, 2017