October2011

Burberry Fragrance – Burberry Body's stunning exposure in Central

Burberry Fragrance's brand new series – Burberry Body, was launched globally on 1 September 2011.
Originated from the UK, this prominent perfume project features Rosie Huntington-Whiteley, the lead female star in Transformers: Dark of the Moon.

This sexily outspoken L-Shape Display at Central Building tactically voiced out to its target audience in Central, seducing women of all diversity. For this grand campaign, the brand has budgeted heavily on press coverage and advertising exposure. This remarkable collaboration with POAD significantly highlights the brand's landmark in Hong Kong.

High Achievement of POAD in the OOH Media

POAD is ranked as No.2 Out-Of-Home media company in a recent survey conducted by Marketing magazine. The OOH media rankings are derived from an online questionnaire with a surveyed database that are well-represented by client advertisers and marketing services' agency professionals.

Being mostly preferred by "Professional managers and business owners" and "Fashion and Luxury Products Buyers", POAD transcends as top of list over the rivals among these viewing groups. The extensive advertising network and high achievements in first half of 2011 has accounted for the recognition of POAD's positioning in eyes of "Frequent travellers" and "Consumer electronics buyers".