September2014

PATHWAY FOR OPTIMAL ENGAGEMENT

In today's marketing world, success depends on optimising customer engagement, with advertisers constantly on the lookout for interactive innovations to take their campaign viral. This month, our client's attention-grabbing showcase at Laforet, Causeway Bay, demonstrated the power of interactive outdoor advertising. We transformed pillars into a giant vending machine, encouraging passers-by to pose for photos with this captivating spectacle. POAD also paid a visit, extending our support to the client's worldwide campaign. Interactive ads are the future - let's embrace them!